This 3D commercial launch video introduces a premium bicycle groupset through an emotional and atmospheric cinematic experience. The production studio designed this project to focus on high-contrast lighting against a dark environment, using shadows and light interactions to reveal the product’s sleek silhouette and intricate mechanical details.
In this project, I managed the assembly of the 3D bicycle groupset model and took care of the texturing and shading process to ensure accurate material finishes. I was responsible for the camera work and product animations.
