RYF

PRODUCT LAUNCH CAMPAIGN

CLIENT

AGENCY

3d artist

Gi.Di.

Coral Crew | PM2

Ileana Da Rin


OVERVIEW

This project showcases a 3D animation video created for the launch of an innovative ski boot buckle technology, available in three design variants.
The original deliverables consisted of multiple individual short clips designed to populate the brand’s official product website, alongside high-resolution static 3D renders utilized across web platforms, social media campaigns, and print advertising. The comprehensive integration of these assets can be viewed on the official website at

https://ryf-technology.com/

MY ROLE

I was  responsible for the entire 3D production pipeline. My role involved optimizing and modeling the ski boot to ensure absolute visual accuracy, followed by advanced material creation, realistic lighting setup, and the precise animation of the mechanical components to highlight the functionality of the new buckle system.