A comprehensive 3D product video showcasing the features and functionalities of the Black Line built-in appliances (oven, microwave, and coffee machine). The project seamlessly integrates high-end 3D animation with motion graphics to deliver a detailed technical overview. To enhance the premium identity of the Elba Black Line, the video is set in a custom-designed total-black environment, specifically lighted to contrast and highlight the products’ materials and details.
My workflow involved the location concept, the complete 3D scene setup, the shading and texturing process, and all 3D animations.
In particular, I concentrated mostly on the lighting setup, playing with a contrast between warm and cool tones to combine the black and cold environment with the home cooking products.
