A dual-video project developed as a social media teaser campaign to showcase the unique design language of the Tidal lamp by Lodes. The campaign consists of an emotional product video designed to evoke intrigue and a descriptive video engineered to reveal its intricate geometry. The visuals emphasize the lamp’s enduring curves, which dynamically shift appearance based on the viewer’s perspective, building a sense of mystery. To enhance the cinematic atmosphere for social channels, the project features dynamic particle animations designed to fluidly trace and accentuate the lamp’s structural form
My workflow involved the particles concept and then the complete 3D scene setup and animation. In particular, I concentrated on the technical execution of the particle systems, animating them to follow the lamp’s contours seamlessly.
